Twenty five years at the commercial front end.

He started by building his own. Superior Home Services, founded in 2000 and run for a decade, a mortgage company where he originated loans himself while managing a team of loan officers and processors and building the operational infrastructure the business grew on. Owning the thing teaches you what advising on it cannot.

Franchise development came next. Ran franchise development as the brand expanded nationally, taking prospective owners from first enquiry through qualification, territory evaluation and business planning. Then seven years as Vice President of Business Development at Franchise Beacon, working with franchise brands and business owners to build their development strategies and the partnerships underneath them.

In 2017 he joined Grocery Outlet, a five billion dollar public retailer that grows through independent operators rather than employees. He spent eight and a half years there, latterly leading operator recruitment nationally, and the role covered the full funnel. He led the national and regional marketing that generated operator demand. He conducted the financial review of every prospective operator, deciding whether the person across the table could genuinely fund and sustain a store of their own. And he built the process that did it reliably rather than occasionally.

Since January 2026 he has led commercialization and business development at a technology company whose portfolio spans energy efficiency, radio signal processing, water generation, and health and wellness. Four categories, four markets, four entirely different routes to a buyer, running at the same time.